How to warm up an IP address (step-by-step)
A practical guide for new IPs: scheduling, volume ramp-up, engagement targeting, and monitoring tools.
Blog — Insights on Email
Latest posts on deliverability, campaign optimization, and technical how-tos.
SPF, DKIM, DMARC — a practical implementation guide
Implement authentication properly and avoid common pitfalls that break mail forwarding.
Designing high-converting email flows for ecommerce
Segmentation strategies, subject-line formulas, and post-purchase loops that increase LTV.